Category:Conscious Business / Marketing

Embracing the Unknown as a Business Strategy

“Greatness is a road leading towards the unknown.” Charles DeGaulle “With a kiss, let us set out for an unknown world.” Alfred de Musset For many, including myself, the unknown can sometimes be uncomfortable, scary terrain, especially at the beginning of a new year when we’re mapping out goals and action steps for where we’d like to go.  Paradoxically however, I’m experiencing that by allowing space for the unknown, and allowing it to pull me forward into the action steps that “It” asks for, I believe I/we will find our greatest alignment with the next stage of growth of the greatest version of ourselves and our business. It is not to say that goals are not important, they are, and I am creating them as we speak.  But, I am also finding that the goals I am creating are towards what I hold deepest in my heart.  And, because I have not been “exactly” to the higher place where I am going, until I take the initial steps, I do not even know how to plan out the later steps. And, I know that if I remain open to the unknown, when I get to the later steps, it will remain both a mystery and be evolving into something greater than I could have imagined myself. For example as an artist, I know that from my deepest yearning that I am drawn towards creating inspirational photos, videos and films that are beautiful, and share “aha’s” that I’ve had and may lead to aha’s for others.  I have many ideas about how to do that, and am already working on...